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Career Coaching, Personal Branding

What is your personal brand? AND, how can you use it to drive your success.

Who sits in that chair above? Have you ever tried to describe them? Have you ever stopped and considered what your personal brand is? What the message that you send out to world looks like? Whether you like it or not – we all have a personal brand.  What vibe do you give off when you walk into room? The way you speak, the stories you tell, the way you communicate, the way you dress, this is all a part of your unique personal brand. Are you currently using it to your advantage? When we think of products, we think of brands and the way they are marketed to us – some appeal to you, others do not. The same will be true for your personal brand.

The question is this – how do you make sure that the people you want to appeal to, whether it is colleagues, clients, your manager, new job prospects, or the industry you work within, are interested and trusting in your personal brand?

Some of you may have read my last blog about self-development and knowing who you are, warts and all! (Check it out here if you missed it).  Having a strong self-awareness will be a big help when it comes to having an understanding of your own personal brand and its message. Sure, when you walk into an interview, it is unlikely that the interviewers will be able to tell your motivator at its core, or what your drivers in life are, but what they will be able to tell is your demeanour, your personality, your confidence and the manner in which you speak.

They will also likely already have a picture of you in their minds from the research they may have done online, through your resume, or through references from people who may have worked with you before.  If you don’t know what this all looks, feels like, then how do you know if it is helping you or hindering you?

Personal Branding is the key to giving yourself an advantage both in your current job and when you search for a new one. Your personal brand is something that follows you around – you can’t shake it. It’s something that exists even if you don’t bother to nurture it. From job to job, the way you present yourself professionally matters, and it is instrumental in establishing yourself as a valuable leader and contributor in whatever your field of expertise might be.

Ever googled yourself to see what comes up? Now might be the time, my friend. Ever tested your Facebook privacy settings to see what strangers can find of you? Now might be the time.  As vain as it might sound, before people get to meet you and get to know you and the deeper message of your personal brand, they will go on what they can find, which in this day and age is all in the public domain – don’t you ultimately want control, as much as possible, on what that message is?

Because of social media and our boundaryless levels of visibility, personal branding is one of today’s leading career strategy topics and a critical tool for flourishing in today’s work environment. It helps you attract business opportunities through playing to your strengths and communicating expertise to your chosen target audience through your online, verbal and networking channels.

Not sure of your personal brand? Here are a couple of tips to help you start controlling the message, instead of it controlling you:

Know who you are – if you don’t have an awareness of who you are and what you stand for then you’ll have no idea what message you are giving off, or if that is the message you want to be giving off – check out my recent blog around self-awareness here which will help you.

Complete a social media audit -do a scan of what is currently in the public domain regarding you and decide if you are happy with it. You want consistency in your message, so consider this when doing your homework. A professional picture of you on your Linkedin site, coupled with an open Facebook profile with pictures of you skulling wine from a box might not send a consistent message. I’m not saying don’t skull the wine, I’m just saying maybe lock down your facebook! ?

Raise your profile – share your thoughts and educated opinions to help get your profile out there. Become a thought leader in your field, whether this be internally within your current role and workplace, or externally out in the market. Get to know people and allow them to get to know you and your thoughts, opinions and knowledge on the areas you’re skilled in.

Work out what your Unique Selling Proposition (USP) is: Companies spend insane amounts of money understanding their customers and how to pitch themselves in the market to create a USP. You’re also unique and you too have unique value that is important to articulate clearly to successfully position yourself in the market – remember your “market” might be internal in your workplace or external within the industry, or both!

Need help cultivating your personal brand? Or, not sure where to start? I can help you work out your USP and help you dig deep into who you are what you’re all about! Once you know this you’ll experience a heightened sense of confidence and self-esteem. If you feel like this could be lacking – contact me and let’s have an initial chat about your goals.

 

I help women get out of their own ways. I help you deal with the overthinking. The Imposter Syndrome. The self-doubt. The career confusion or crossroads. All the things currently getting in your way of being a confident, kick a** woman in your workplace and in your life. 

 

Much Love,

Claire Seeber

Keen advocate for helping you get the f*ck out of your own way!
youcan@eatingyourcaketoo.com
www.eatingyourcaketoo.com.au
www.claireseeber.com.au

Author

Claire Seeber is a self-proclaimed travel addict, mini-sausage dog mumma, avid blogger, a lover of a good glass of pinot noir and believes a solid belly laugh should be part of your every day.

She is also a professional coach, speaker and People and Culture consultant. Claire started her business in 2017 whilst working full time as General Manager of HR for a large retail business. What she loves the most about the work she does is being able to work with passionate, motivated and courageous people who genuinely want to reach their full potential and are ready to put the hard yards in to get there.

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Welcome to our ‘Real Women’ Interview Series with Charlene Perera!

The scary wake-up call I had that made me realise I was practising self-care all wrong!!!!

Self work is the hardest work, without doubt. Being bold enough to look deep into yourself and ask the question, “Who am I?” warts and all, is one of the toughest questions we can ask. Why? Because it means we have to deal with some of the things we’d rather not know about ourselves. It means we have to accept that there are traits about us that limit us from being our best self. That there are traits that derail us from living our full potential. The best thing about digging deep though is that you get to learn new things about yourself – that gives you more power than anything else you could ever ask for.

Once you know what your unique core motivators are and you can truthfully identify with them (not what you wish they were!), you are able to understand more about your behaviours, your triggers and what happens when this core motivator feels stressed or triggered (Often, this is the behaviour that we usually regret doing, but in the moment couldn’t help ourselves). Imagine the power you would have if you were able to manage those triggers for good instead of bad?  Leverage them to work FOR you, instead of AGAINST you.

It always interesting to me how many people still view the whole “self-help” or “personal growth” field as “Woooo woooo”, or a waste of money. An industry predicated on drawing people away from who they really are. I heard someone the other day openly diss another person for embarking on a self-discovery journey. FYI – Generally, the weakness you note in someone else, is the weakness in you.


My question to you is this.
By not taking time to understand more about what drives you, motivates you, or triggers you, aren’t you actually the one living a sheltered, numb’ish experience of life? Aren’t you ultimately the coward who doesn’t want to know more about themselves so that they learn how to leverage their best skills, work on how to close some of their gaps and in the process become a more compassionate and understanding human towards the differences in other people?

Aren’t you the individual who will ultimately live a disempowered, ignorant life that won’t get you close to your full potential – by the way, this won’t be anyone else’s fault but yours. Annnnnnnd breathe out.  If I have just offended you – it means I’ve hit a nerve in you. You are at a crossroads now in terms of choosing ignorance or empowerment.

I had the fortune of attending a training course a few weeks back. It was most significant investment I’ve made in my own learning and growth with the exception of a university degree, so I was praying it would be worth it. It was. What I walked away with in terms of understanding myself and the psychodynamics associated with WHY we behave the way we behave sometimes, has just unlocked a new layer in me that I didn’t have before.

I learnt some things I didn’t like along the way. Now that I know these things though, I can work on them. The good comes with the bad. The light always comes with a shadow.  I already knew that at my core I was motivated by living life to its fullest in terms of experiencing everything. I thought that was the best core motivator EVER! However, there is always a shadow  – I am often never in the now. I am often so future focussed and looking at what is next, that I can often come off as scattered and not really “available”. I can glaze over when something isn’t as interesting to me as what I deem the “future” to be.  I avoid negativity because it could mean pain and I’d rather focus on the future than deal with pain.

This is something I had as a blind spot and the impact it can have on my relationships and my team. I am being open about it here and choosing to be brave, to be vulnerable, and to accept that this is true in the hope that it might light something up in you to want to explore the same. Now I can focus on growing this muscle instead of just ignoring it like I have for the last 31 years.

When people don’t know themselves truly, they don’t know their full potential.  And when you don’t know your full potential you limit yourself in terms of what you think you are capable of. People lose confidence and self-esteem when they don’t know who they are. When a lack of self-esteem or confidence is evident, people convince themselves that they do not deserve good things in life and they thus decrease their own expectations for things such as promotions at work, fulfillment at work or in life etc.

 

Want to know what level of self-awareness you have? Ask yourself these questions, truthfully.

1) Who are you? – Note: This is not what you do, what you like or don’t like, it isn’t a character you play in your life (e.g mother, sister, wife, girlfriend, manager, etc), it is who are YOU?
2) What words describe you?
3) What words don’t describe you?
4) What do you know about yourself that works for you?
5) What do you know about yourself that doesn’t work for you?

If you struggled to answer these, don’t worry. You are not alone. However, it may mean that your levels of self-awareness aren’t high, which means you could be missing out on things just by not tapping into your full potential. I’d love to hear from you and how you answered these questions! I can also help you put the meat on the bones here or dig a little deeper if you are ready to.

Ever done a discovery session? I am currently offering these utilising the Enneagram transformational tool. Want to know more about yourself? There is no time like the present. Discovery sessions are a great, cost effective intro exercise that helps you start the development journey. The sessions are a two hour time commitment, but what you walk away with could change the path of your life!

 

Much Love,

Claire Seeber

Keen advocate for helping you get the f*ck out of your own way!
youcan@eatingyourcaketoo.com
www.eatingyourcaketoo.com.au
www.claireseeber.com.au

Author

Claire Seeber is a self-proclaimed travel addict, mini-sausage dog mumma, avid blogger, a lover of a good glass of pinot noir and believes a solid belly laugh should be part of your every day.

She is also a professional coach, speaker and People and Culture consultant. Claire started her business in 2017 whilst working full time as General Manager of HR for a large retail business. What she loves the most about the work she does is being able to work with passionate, motivated and courageous people who genuinely want to reach their full potential and are ready to put the hard yards in to get there.

You might also like:

How to manage Interview Guilt?

Welcome to our ‘Real Women’ Interview Series with Charlene Perera!

The scary wake-up call I had that made me realise I was practising self-care all wrong!!!!