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“I believe everything you want is just outside your comfort zone. Now, what are YOU going to do about it?”.

More about me

I am a Professional Career and Leadership Coach, People and Culture Consultant, and Change Driver for both Organisations and Individuals with over 15 years experience. I started my business in 2018 whilst working full time as General Manager of HR for a large retail business, and I still feel blessed every day to be able to work globally with passionate, motivated and courageous people who want to reach their full potential and are ready to put in the hard yards to get there.

I am also a self-proclaimed travel addict (maybe not so much lately!), mini-sausage dog mumma, a lover of a good glass of pinot noir, and believe a solid belly laugh should be part of every day.

Why I can help your Organisation…

Because in addition to all the theory and the jargon, I've also actually been there – truly been there – and have done it, from the inside. I am not another consultant who sits from afar providing recommendations not ever having really experienced being internal within an organisation, and the delicate navigation that is often required to sustain positive change. I can help you because I have been on the inside navigating organisations through huge cultural change programs, driven leadership capability, and played a key role in the development of high performance teams from inside an organisation.

Through my coaching programs, practical workshops or hands-on leadership programs, I am ready to help you create more confident, courageous and self -aware leaders able to drive better business outcomes.


Why I can help you (the individual)…

I can help you because I am someone who has experienced feelings of self-doubt, feelings of being an imposter, and feelings of being a serious overthinker. I am someone who has lost nights of sleep with those all-consuming feelings of waking up and waiting for the moment that you’ll be ousted. I was someone who used to experience feelings of people thinking you are stupid. Out of your depth. Too young. Too old. Too sensitive. Not like the last person in the role you’re now in. I am here to tell you that you are not alone. I am here to tell you that you can beat it. I am also here to tell you the positive impact that increased confidence and courage can have on your career and your life once you start to thrive.

I also know this….

I won’t be everyone’s cup of tea, and I have learnt along the way that that is ok. I swear a little. I LOVE a lot. And I believe in YOU. I believe in coaching programs that provide real and tangible strategies and actions that you can actually implement and don’t just talk about how great it would feeeeeellllll to be a certain way. I want you to actually BE a certain way. I like to cut the crap. I also like to laugh. A LOT.


My credentials…

In terms of formal qualifications, I hold a Bachelor of Commerce – Majoring in Marketing, Management and Human Resource Management (Murdoch University, WA), and a Graduate Certificate in Employee Relations (Griffith University, QLD).
I am an Associate Certified Coach (ACC) through the International Coaching Federation (ICF). I also hold a Level 3 Executive Coaching certification from the Institute of Executive Coaching and Leadership (IECL). I hold accreditations in the Integrative 9 Enneagram Transformational Coaching Tool, the Human Synergistics Life Styles Inventory (LSI & GSI) tools, DiSC and DiSC Advanced, and am a certified practitioner in NLP (Neuro-Linguistic Programming) and TLT (Time-Line Therapy).

Why I started my business…

I can still pin-point the exact moment I realised what I was meant to do with my life – what all my experiences were leading to. As a relatively young professional in my late 20s at the time, and in a very senior role with a steep growth trajectory behind it, I have experienced  'all the feels' when it comes to overthinking, imposter syndrome, a lack of confidence, courage, or assertiveness, and most definitely a lack of self-belief. I also now know the damage that this can do to you, your career growth, or an organisations capability, and the limits they can place professionally and/or personally if not dealt with.

In my personal Life….

I enjoy getting comfortably uncomfortable, stretching myself physically and mentally and believe this is the way to ‘squeeze the best juice’ out of life. Whether it is skydiving, hiking Machu Picchu, swimming with sharks in the Galapagos Islands, being an extra on Neighbours (because, why not?!?), getting stuck on a boat for 11 weeks at sea, or stretching your brain through continuous learning and development – this is what life is all about!
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  • I’ve just finished six fabulous months of business coaching with Claire from Eating Your Cake too. it’s been such a worthwhile investment in my business and personal growth. Since the coaching commenced, I have seen tangible results in my business, an increase of revenue and improved productivity within myself and also my staff. Claire is an incredibly motivating coach, she is passionate about her clients and I believe that because she genuinely cares about your success you work harder at the work she sets. My small business has had so much growth since working alongside Claire I am now within the top thirty in my state. We are looking at increasing my staff and I’ve asked Claire to work as a consultant as the company grows from a small to a large business. Engaging Claire has been one of the most worthwhile things I have done.  Thank you, Claire X,
    kirstin dunn
    DIRECTOR AT SEMPLE PROPERTY GROUP
  • Claire has had an undeniable positive impact on my life. Through her game changing coaching, she has challenged me, inspired me and created many a-ha moments to help me grow and evolve in ways I never imagined. Claire's honesty combined with her positive 'make change happen' attitude has transformed my life and put my career on a winning trajectory. Claire helped me get out of my own way and now, I'm on a purposeful path with no self-imposed obstacles to stop me from making a real difference to my life and those around me. Thank you, Claire, - my coach for life.
    NIKOS PSALTOPOULOS
    DISRUPTOR + INNOVATOR + CHIEF OPERATING OFFICER AT MARINeTRAFFIC
  • Claire has been a fantastic mentor and coach through my transition from middle management through to becoming a senior leader, helping me to get out of my own way and realise the best in myself. Claire has a warm and welcoming nature with a really positive and logical way of explaining things. She has truly been an amazing confidence builder and motivator, encouraging me outside of the comfort zone and more importantly past the negative thoughts in my own head
    grace gorman
    BRAND GENERAL MANAGER - ELKA COLLECTIVE
  • The gorgeous Claire Seeber and I worked together on my journey of personal growth and transformation over the last 6 months! The biggest and warmest THANK YOU Claire. I’m so grateful for having met you and your guidance on my journey! I’ve learnt a lot about what it means  to be @eatingyourcaketoo and truly becoming ME!! I am pumped to take my new skills for further growth as I find my groove and nail life!
    sAMANTHA HOUGHTON
    based in melbourne
  • Despite many of us being passionate, ambitious and mindful as we embark on our careers, we all have blind spots in our ability to influence others. Claire has dedicated countless hours to discovering where to identify these blind spots in her clients and building an effective roadmap in pulling them into sight. I have found her insights and support incredibly beneficial in my career.
    chris thompson
    DIGITAL MARKETING AND CREATIVE MANAGER AT BRAND COLLECTIVE
  • Claire is dynamic, passionate and actively focuses on improving the performance of the organisations she supports from multiple perspectives. She has a unique ability to look beyond the current situation and think more expansively which helps her stay ahead of the game. Key to this is her deep understanding of HR and OD including learning & organisational development which enables her to develop robust people strategies that support engagement and culture change. I can attest to this having worked with her as a fellow practitioner in the application of coaching with Human Synergistics tools including Lifestyles Inventory and Organisational Culture Inventory. These abilities are balanced with a strong focus on producing tangible results. During our time working together Claire has effectively guided and influenced our program of work in way to align multiple stakeholders and fundamentally improve its return on investment. I hold Claire in very high regard. She is a person who actively “walks the talk” and makes a real difference to organisations with humour, integrity, commitment and enthusiasm.
    hamish riddell
    business owner
  • I was so lost when I started with Claire after a career transition, family emergencies, and then the pandemic. By my third session, I reconfirmed and started to realign with my life values and goals, both personally and professionally. And as a female, Claire helped me be more confident in my path and where I choose to spend my time. The activities to this is now a key tool for me to look back at to for a refresh whenever I feel self-doubt. By the fourth session, I had: a strong business career and life plan, confidence in both my current and future state, and excitement for my new passion work I set out to do now! Honestly, I cannot stop smiling about it! Working with Claire is a direct investment to yourself with a holistic approach that builds from each session. Career and life coaching is even more vital for women in the workplace since we have more challenges, plus typically juggling more things than most men. Thank you Claire for what you do!!!
    katie gerson
    BUSINESS OWNER | KANSAS, USA
  • 2020 has been a whole lot of everything for me and reaching out to Claire was the best thing I did. I've been able to clear my head and focus when it comes to making sure my days have meaning and substance in ways that matter for the now and also for the next. The stages Claire took me through - especially in a pandemic - were not only beneficial for dealing with the day to day, but also made me dig deep, reach in and pull out a collection of antique issues and made them shiny and new. The ease in which Claire makes one feel comfortable is extremely comforting. She has given me a whole new set of tools in which I can utilize for the future, but most importantly for now. I am getting out of my way and it's nice to see the new view.
    raphael thomson
    FOOTWEAR DESIGNER | PRODUCT DEVELOPER | NEW ZEALAND
  • Claire was a fantastic coach and, one that I would highly recommend. She has a knack for asking the right questions to help you get out of your own way, while also having fun (we did laugh in every session!). Claire’s authentic and genuine personality, coupled with her experience and knowledge, truly made her the perfect coach for me. Conversation was effortless and she always knew when the wheels were spinning for me and she would ask questions to dig into what I was thinking - we dug deep during each coaching session! If you’re wanting to get of your own way, Claire is the person to help you achieve this.
    jody martin
    HR MANAGER, PETCUREAN | CANADA
  • Claire led a discussion with our HR organization about resiliency and how we show up to work. The session, held 10 months into the Coronavirus pandemic, was a refreshing break for the team that reminded them to focus on and care for themselves even during challenging times. Claire's approach was down to earth and easy to connect with.
    ryan bond
    SENIOR VICE PRESIDENT | HUMAN RESOURCES, NBC UNIVERSAL
  • Claire is an inspiring person and an interesting and engaging speaker. She has great listening skills and an ability to create a positive learning environment. I really enjoyed our sessions together!
    areti mystiroudi
    HR BUSINESS PARTNER | MARINETRAFFIC
  • I have been so impressed with the "Sell Yourself with Confidence" course by Claire. After being made redundant from a job I loved and an employer of 10 years, I felt quite lost when I first reached out to Claire, fast forward 5 months and I have all the tools, confidence & genuinely excited to put myself back out there knowing what I want out of my next role. Claire isn't just great at helping you to get out of your way but a lovely person to work with. She gets what you are going through! If you think you might need help, you probably do and I couldn't recommend Claire high enough!
    grace gorman
    SELL YOURSELF WITH CONFIDENCE PROGRAM PARTICIPANT
  • What an inspiring and self-revealing six weeks. Claire is an excellent facilitator and guides the conversation where yourself and others can truly discuss, share and learn from one another. A safe community to strip back the roles and titles we all have hang over us in the HR profession and meet as supporters of each other. Our profession brings people together in a group like this, but with Claire seamlessly moving the discussions between all of us, a small community of support is unknowingly built.
    karla kochan
    chief people officer, canada | HR Power pod participant
  • This Pod has been the best kick start to 2021! Such a wonderful group of courageous and compassionate HR professionals who truly understand the best and worst of working in this people-centric role. Thank you Claire Seeber for creating this and keeping me sane!
    shoshanna mitchell
    vp global talent, culture and happiness, usa | hr power pod participant
  • Today was definitely what I needed. If I’m honest, I came into today’s session with a conscious thought that I would just observe and listen. I’m not sure what happened, but it didn’t pan out that way. That spark of energy this morning, kept me energized throughout today and I felt I coped better with everything that was thrown my way
    elisha parks
    head of hr, australia | hr power pod participant
  • This pod gives me the boost of confidence that I need to keep showing up. Just knowing you aren’t alone and having a group of like-minded people to talk has been a game changer for me!
    mike carter
    hr business partner, perth | hr power pod participant
  • There is not enough praise in the world I could give Claire as she is one of those individuals you will always remember as being an instrumental part of your life's journey. Claire has an amazing sense of truly understanding a person and genially helping them become a better version of themselves. With Claire coaching is not superficial or cliché, she really gets to know you, teaches you, and sometimes calls you out but most importantly treats you with kindness and respect.
    Before I met Claire, I was struggling both personally and professionally and even though there is always room for growth, Claire has helped me become the person I always wanted to be but never thought was possible.
    amy neilson
    amy neilson
    Human Resources Generalist at WAVE Electronics, Inc.

Still have questions about how I can help you?

It is critical to both my success, and yours that there is strong alignment and a mutual ‘fit’ between us, so let’s connect (absolutely obligation free) and see how I might be able to help you or your organisation.
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